Briefcases Entrepreneurship Brief - Comfort Charity Cafe.
The aim of the brief was to choose an existing small, local business and design an advertising campaign that generates sales and in turn, raises money for a chosen partner charity. I chose to create my own small business in the form of Comfort, a charity café offering the usual café items as well as ‘everybody friendly’ art workshops and activities. The café would be run in a similar way to a charity shop, but offering people a meeting place, helping people in the community socialise and learn something new at
the same time.
The idea for my business is a charity art and skill share café, called Comfort. The café would generate sales through operating as a regular café but run by volunteers and charity workers like a charity shop. After overheads were paid, all profits would go to the charity. The whole brand revolves around comfort, offering a place for people to meet, learn and socialise. People like to remain in the ‘comfort’ of their own homes, I want people to come out of that comfort zone, and into a new one.